Trade paperback 6

Trust-Based Selling


Kerry Johnson, MBA, Ph.D.

ISBN 978-1-7225-0184-6

EPUB ISBN 978-1-7225-2281-0

Publish Date: 3/24/20



New psychological research into NLP has uncovered easy-to-use, customer-focused strategies to help you understand what your prospective customer is thinking. Now one of America’s foremost business psychologists will explain the concepts and provide you with applicable techniques using NLP skills to increase your sales.
In Trust-Based Selling you will learn how to:
• MOTIVATE your prospects to sell themselves
• DISCOVER your customer’s unique buying strategy
• PUSH a buyer’s hot buttons with the “as if”
• DETERMINE your client’s dominant decision mode
so you can present information exactly the way they want to buy it
Let NLP help you reach your sales goals. Isn’t it time you put these strategies to work for you?

Kerry Johnson, MBA, Ph.D. is an internationally known author and speaker who presents at least 12 programs a month to audiences from Hong Kong to Halifax, and from New Zealand to New York, traveling 8,000 miles each week. In addition to speaking, Kerry currently writes monthly for fifteen national trade and management magazines whose editors have dubbed him “The Nation’s Business Psychologist.”

77 Best Practices In Negotiation


Dr. Gary S. Goodman

ISBN 978-1-7225-0196-9

EPUB ISBN 978-1-7225-2295-7

Publish Date: 3/10/20



DR. GARY S. GOODMAN is the best-selling author of more than twentyfive books and thousands of articles. He is also creator of the applauded training program, “Best Practices in Negotiation,” offered at U.C. Berkeley and UCLA Extension, as well as at organizations worldwide. As an attorney, Fortune 1000 management consultant, and celebrated speaker and lecturer, Dr. Goodman has personally negotiated more than a thousand contracts for his companies and for his clients.

Drawing from the best-published sources and his own ample experiences, Dr. Goodman shares tips and techniques for negotiating everyday transactions as well as mega-deals. You will discover:

• The six-step Anatomy of a Negotiation Transaction, a guide from the inception to the execution of an agreement

• How to avoid common pitfalls and dirty tricks when negotiating

• How not to give away the store

• The 3 “T”s in any negotiation: Text, Tone, and Timing

• When you should grab their first offer

• The secret to detecting 3 types of liars

• How to read your counterpart’s pain threshold

• The best way to counter dirty tricks

• No Job Offer? Negotiate Reconsideration!

• How to negotiate Less Job Stress!

• Five traps to avoid in preparing for a negotiation

• Unique and counter-intuitive advice to finding better bargains on cars and housing

There is a lot of room for creativity in negotiating, but few folks pay attention to the possibilities. You need LOTS of tools, techniques, strategies, ploys, feints, and bluffs in order to come out on top. That’s why expert negotiator Dr. Gary Goodman has provided you with no fewer than 77 Best Practices!

Sales Magic

Revolutionary New Techniques That Will 

Double Your Sales In 21 Days


Kerry Johnson MBA, Ph.D.

ISBN 978-1-7225-0176-1

EPUB ISBN 978-1-7225-2273-5

Publish Date: 3/24/20



Kerry Johnson reveals the hidden and subliminal techniques that top sales Professionals unconsciously use and how you can master these simple
but profound techniques by using NLP (Neuro-Linguistic
Programming), a series of powerful discoveries about behavior,
communication and trust. You will learn how to speak the language of
how your prospect thinks.

The book will show you to increase your closing ratios by gaining trust in only a few minutes. You can then communicate with your clients on deeper, ever more subtle, levels. Using both verbal and physical skills, you will learn how to pace your sales calls.

You will learn how to establish rapport with ease and assurance, listen to clients more effectively, turn objections into approval, and discover a client’s buying strategy in minutes. Sales Magic also contains charts, diagrams and quizzes, as well as a special twenty-one-day program which guarantees that you will be able to successfully use Dr. Johnson’s techniques immediately.

Kerry Johnson, MBA, Ph.D. is in constant demand as a speaker. He presents around the world to audience from Halifax to Hongkong and from Stockholm to San Diego.
He is the author of 9 book that have helped hundreds of thousands increase their sales. In the 1970’s he was a professional tennis player on the International Grand Prix Circuit. He is in contact demand, as a speaker and motivator, to demonstrate and explain the new technology of selling which he has developed, the technology you will learn to apply in Sales Magic.

8 Ways to Declutter Your Brain 

Theresa Puskar

ISBN 978-1-7225-0266-5

EPUB ISBN 978-1-7225-0266-9

Publish Date: 3/24/20




After eons of inhabiting the earth, the human brain has developed into a highly functional and complex apparatus. That being said, we have come to the point where we actually believe we ARE our minds. What if you discovered that you are not your thoughts―that they are, in fact, an expression of the universal “thoughtmosphere”? The time has come for you to shift your paradigm, and awaken to the realization that your mind has served you well, but that you are so much more.

In this revolutionary new book, edu-tainer, speaker, and author Theresa Puskar sheds light on the incessant mind chatter that clutters your brain and uncovers the myriad of traps your ego sets to deplete your energy and keep you conflicted, confused and running. Learn how to:

• Shift from toxic reactivity to liberating receptivity
• Get out of your own way and attract success
• Access your innate sense of well-being
• Review and release your never-ending battle with life
• Recognize the source of your anger and intolerance and discover deep peace
• Build genuine, heart-based relationships
• Transform exhaustion to inspired mobilization
• Fall in love with your True Self

“How do you handle the nightmares of life? By awakening. This book reveals how. Turn the pages and . . . Expect Miracles.”
―Joe Vitale, from the Foreword

The Truth In Network Marketing

Crossing The Bridge On Your Journey To Success


Phil Benson

ISBN 978-1-7225-0296-6

EPUB ISBN 978-1-7225-

Publish Date: 12/27/19




The author has a talent for explaining the complicated and misunderstood field of network marketing in a way that even those new to the business as well as those who have been in it for years can benefit from.

Phil understands that success in network marketing is a journey not a sprint. It is about developing leaders who in turn develop leaders.

Finally, success in network marketing is about growing as a person and understanding what one must do to achieve their goals. In this book there is a wealth of information for all involved in network marketing that can be the missing piece to your success.

“I have known Phil Benson for many years. If he is writing a book about this subject, you can count on it being real, valuable, and perhaps life-changing. I would not delay in reading it and sharing it with your most valued distributors and prospects.” ―Dan McCormick, 37-year network marketer and multimillion-dollar earner

How To Get Paid Far More Than You’re Worth


Gary S. Goodman

ISBN 978-1-7225-0195-2

EPUB ISBN 978-1-7225-2294-0

Publish Date: 11/26/19





Businesses are holding on to money in record numbers. Here’s how to get employers and business owners to share some of it with you.

While in the process of clamping down on expenses and raises, many companies are stockpiling cash, just waiting for the best place to invest their surplus cash to show up. That’s where you step in.

Dr. Gary Goodman was mentored by one of the greatest business minds in half a century: Peter Drucker. Mr. Drucker was one of the best-known and most widely influential thinkers and teachers on the subject of business theory and practice. What Dr. Goodman has learned, applied, and taught others since then is a shortcut to high income for anyone willing to learn and apply a few simple techniques.

How to Get Paid Far More Than You Are Worth is filled with shortcuts you can take and smart moves you can make that can earn you multiples of your current income. Dr. Goodman doesn’t apologize for these simple yet highly effective ideas. After all, why make earning a high income hard if it can be easy?

Escape From Iran

The Exodus of Persian Jewry During The Islamic Revolution of 1979


Sholem Ber Hecht

ISBN 978-1-7225-0294-2

EPUB ISBN 978-1-7225-2398-5

Publish Date: 12/3/19




For 2,500 years the Jews of Persia, banished from their homeland, built a civilization in exile. Their fortunes rose and fell, from the glory of their ancestral traditions to persecution, suppression, and the brutality of conquering armies. By the mid20th Century the Jewish community of modern-day Iran had achieved a measure of success—until the Islamic Revolution of 1979 threatened once again to plunge Persian Jewry into darkness.

This is the story of the dramatic rescue and emigration of thousands of Iranian Jewish students to America, and the miraculous rebirth of an ancient civilization in a brand new world.

“…My deepest thanks for the work you have done on behalf of Persian Jewry. Before the Islamic Revolution you came to Iran and worked tirelessly to help the youth of Iran escape to a safe haven. I remember your acts of self-sacrifice in your rescue efforts to bring them to safety in the United States. On that Yom Kippur in Machane Mordechai, I remember the heartrending prayers of the students and their profound worry and concern over the wellbeing of their families who remained in Iran…You cared for our children, providing food, schooling and housing. We must express our deepest appreciation for your heroic efforts on behalf of the Jews of Iran.” – Excerpt from the commendation letter of Rabbi Eliyahu Ben-Hayim, Senior Rav and Dayan of the Persian Jewish Community of New York

SHOLEM BER HECHT was there each step of the way, overseeing every facet of
the operation under the direction of his illustrious father, Rabbi Jacob J. Hecht o.b.m., and the visionary guidance of the Lubavitcher Rebbe. A noted educator and spiritual leader, he is CEO of the National Committee for Furtherance of Jewish Education, Rabbi of the Sephardic Jewish Congregation of Queens, Senior Chabad Emissary in Queens, and Senior Rabbi of the Sephardic Community of Queens since 1974. In this remarkable book he weaves together the thrilling tale of the escape from Iran with his penetrating insight into its history-making significance.

Crystallizing Public Opinion

Original Classic Edition



Edward Bernays, Mitch Horowitz 

ISBN 978-1-7225-0280-5

EPUB ISBN 978-1-7225-2384-8

Publish Date: 10/14/19




A seminal work on how public opinion is created and shaped, Edward Bernays’ 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into the world of propaganda and advertising, he shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads.

By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to “regiment the mind.” Bernays’ work explains a large part of the popularity of today’s TV news shout-fest and angry social media posts. Bernays wrote, “crowds love a contest.” This dynamic fuels the hostile and sarcastic comment chains that populate Twitter and Facebook and taps into what Bernays called “the ‘herd’ point of view,” which results in mass audiences, mass products and mass-media events.

How To Attract Money

Original Classic Edition


Joseph Murphy, Mitch Horowitz

ISBN 978-1-7225-0293-5

EPUB ISBN 978-1-7225-2397-8

Publish Date: 11/18/19





It is your right to be rich. Let Joseph Murphy teach you how to use your mind and the visualizing faculties of thought to attain a life of abundance. Murphy boils down the essentials to achieving a prosperous life in this Original Classic Edition with an introduction by New Thought author and historian Mitch Horowitz, who explains how to get the most from the book.

There is no virtue in poverty. It is okay to desire all the money you need to lead a full, happy, prosperous life and surround yourself with beauty and luxury. Why not enjoy the riches of the infinite? Murphy has a gift for expressing great truths clearly.

If you work hard but simply can’t seem to get ahead, this book will change your life.


The Greatest Secret

The Incredible Power Of Thought


Orison Swett Marden

ISBN 978-1-7225-0285-0

EPUB ISBN 978-1-7225-2389-3

Publish Date: 11/7/19



We are the product of our thoughts, yet none of us has truly chosen the thoughts we have grown up with. They are the thoughts of our families, our culture, our religious teachings, and those of our peers. Consequently, none of us has attained the full life we desired for ourselves.

Modern science has proved that intelligence is not confined to the brain cells, but that we think as a whole, and that all the cell life takes part in the thinking process. Every thought, every impression made on the mind, every mental attitude, affects all of the cells of the body. For that reason, this classic text by Orison Swett Marden and updated by David H. Morgan may be the most important book you will ever read.

These ideas and techniques will enable you to create a life where you control your own destiny…your ideals, your dreams, your hopes.